The real estate industry is dominated by women, with 67% of agents being female. However, only 9% of C-suite positions are held by women. Recognizing this imbalance, RentSpree launched RENEW (Real Estate Network of Empowered Women) to foster mentorship, networking, and empowerment among female professionals. By leveraging social media and in-person initiatives, RENEW has not only advanced its mission but also led to measurable business outcomes, including closed deals and partnerships.

Objectives

• Empower Women in Real Estate: Address disparities in leadership roles and provide tools for success.

• Facilitate Connections: Build a network for mentorship and professional growth.

• Strengthen Partnerships: Use RENEW as a platform to form strategic alliances and drive tangible business results.

Results

1. Social Media Campaigns Driving Partnerships:

   • LinkedIn and Instagram posts highlighting RENEW’s mission and events have caught the attention of real estate organizations and associations. These efforts have directly contributed to collaborative projects and closed deals with partners.

2. Podcast as a Partnership Catalyst:

   • The RENEW podcast, hosted by founder Lauren Martin, showcases thought leadership and fosters meaningful conversations. Featured guests from leading organizations have often transitioned into formal partnerships with RentSpree.

3. Social Media Content that Converts:

   • Event highlights, success stories, and user-generated content on platforms like Instagram and LinkedIn have resonated with industry leaders, encouraging inquiries and partnership discussions.

4. Enhanced Credibility:

   • The success of RENEW has reinforced RentSpree’s reputation as an industry leader committed to diversity and empowerment, making it a sought-after partner.