At Fingerpaint, I crafted and executed the social media strategy for the film marketing division’s Instagram account, achieving over a 100% increase in engagement within a year. I did this as an intern.

I turned live events into opportunities to grow our social following by connecting with audiences where they already were—online and in person. For example, we hosted giveaways for press screening tickets at events, driving excitement and engagement on-site while encouraging attendees to follow our social channels.

This strategy didn’t just add followers; it built a community of fans eager to engage. By blending real-world experiences with social media activations, we created moments that sparked word-of-mouth buzz and deepened connections between audiences and the brands we represented.