Renting Around America
Target audience
Real estate agents
Results
Video views: 600k+
Engagement: 2x as much engagement as competitors
Links
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Description
We aimed to generate more brand awareness among partner members through marketing activations.
Initiative: Utilized Instagram Collabs with partners as a way to reach their agents.
Process: Launched a collaborative post initiative with partners who were eager for social content, adapting materials for different states. Capitalized on the peak season and created FOMO among other partners, driving engagement and maximizing reach.
Our social Instagram collabs functioned at the top of the funnel to drive awareness and supported our partner project activation plan.
Engagement Results
This strategy of collaborative Instagram posts and infotainment content drove engagement rates 2x as high as competitors, fostering stronger connections with partners and their audiences.